Businesses capitalize on your emotions. They spend weeks (or even months) writing marketing plans to capitalize on your emotions to make you spend, spend, spend.
These emotional triggers might make you feel:
- Fear (of missing out)
- Urgency (that you will miss a sale/ deal)
- Doubt (that you are good enough without their product)
- Shame (that you don’t have what they sell)
- Excitement (about this amazing new thing!)
Have you ever felt these emotions before when you were scrolling IG, watching a commercial or cruising through the aisles of Target?
Mmhmm. We all have.
So…. how do you stop these emotional triggers from happening?